/* ../../resource-gate.css */
/* Email unlock gate for guides and tools. */
.res-gate{position:relative;margin:36px 0 0}
.gate-locked .res-gate ~ *{display:none!important}
.gate-locked .toc{display:none}
.res-gate-tease{height:150px;margin-bottom:-110px;background:repeating-linear-gradient(#e3dccf 0 12px,transparent 12px 28px);border-radius:8px;opacity:.55;-webkit-mask-image:linear-gradient(#000,transparent);mask-image:linear-gradient(#000,transparent)}
.res-gate-card{position:relative;max-width:620px;margin:0 auto;background:#faf7f1;border:1px solid #c9c1b4;border-radius:20px;padding:34px;box-shadow:0 18px 50px rgba(32,29,25,.10)}
.res-gate-card .eyebrow{margin:0 0 8px}
.res-gate-card h2{font-size:clamp(26px,3.4vw,36px);margin:0 0 10px;letter-spacing:-.03em}
.res-gate-card>p{margin:0 0 20px;font-size:16px;line-height:1.55;color:#514b43}
.gate-fields{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.gate-fields .wide{grid-column:1/-1}
.res-gate label{display:block;font-size:13px;font-weight:700;margin-bottom:6px}
.res-gate input{box-sizing:border-box;display:block;width:100%;min-height:48px;border:1px solid #a99d8b;border-radius:8px;padding:10px 12px;font:16px/1.4 Arial,sans-serif;background:#fffdf9;color:#201d19}
.res-gate input:focus-visible{outline:3px solid #6843bf;outline-offset:2px}
.res-gate input[name=code]{max-width:240px;font-size:26px;letter-spacing:.35em;text-align:center}
.res-gate .pill{margin-top:20px;width:100%;justify-content:center;text-align:center}
.res-gate .pill:disabled{opacity:.6;cursor:wait}
.gate-trap{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
.gate-msg{margin:14px 0 0;font-size:14px;line-height:1.5}
.gate-msg:empty{display:none}
.gate-msg.bad{color:#b4382e}
.gate-small{margin:16px 0 0;font-size:12.5px;line-height:1.55;color:#6b6458}
.gate-small a{color:inherit}
.gate-link{background:none;border:0;padding:0;margin-top:14px;font:inherit;font-size:14px;text-decoration:underline;cursor:pointer;color:#201d19}
.gate-perks{display:flex;flex-wrap:wrap;gap:6px 16px;margin:0 0 20px;padding:0;list-style:none;font-size:13.5px;font-weight:700}
.gate-perks li::before{content:"✓ ";color:#1f7a4d}
.gate-done{text-align:center;font-size:20px;font-weight:700;padding:20px 0}
@media(max-width:600px){.res-gate-card{padding:22px 16px}.gate-fields{grid-template-columns:1fr}}

/* ../../assets/fonts/fonts.css */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(../../assets/fonts/font-0.woff2) format('woff2');
}
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(../../assets/fonts/font-1.woff2) format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(../../assets/fonts/font-2.woff2) format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(../../assets/fonts/font-3.woff2) format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(../../assets/fonts/font-4.woff2) format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(../../assets/fonts/font-5.woff2) format('woff2');
}

/* ../../teardown.css */
/* Teardown case studies: single-column "strategy breakdown" layout, Famekite type and colour. No emoji; structure comes from type, numbers and rules. */
body.teardown{font-family:Inter,Arial,sans-serif;font-size:17px;line-height:1.75;-webkit-text-size-adjust:100%}
.teardown .service-main{max-width:760px;padding:28px 24px 90px}
.teardown .breadcrumbs{margin-bottom:44px;justify-content:center;font-size:13px;color:#6b645b}

/* Head */
.td-head{text-align:center;margin-bottom:40px}
.td-head .eyebrow{color:#6843bf;margin:0 0 16px}
.td-head h1{font-family:'Instrument Serif',Georgia,serif;font-weight:400;font-size:clamp(38px,5.6vw,60px);line-height:1.06;letter-spacing:-.02em;margin:0 auto 24px;max-width:720px;text-wrap:balance}
.td-head h1 i{color:#6843bf}
.td-byline{display:flex;gap:8px 10px;align-items:center;justify-content:center;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#6b645b;flex-wrap:wrap;margin:0}
.td-byline img{width:28px;height:28px;border-radius:50%;object-fit:cover;border:1px solid #cfc8bc;background:#fff}
.td-byline strong{color:#201d19}
.td-byline span[aria-hidden]{opacity:.45}
.td-hook{font-family:'Instrument Serif',Georgia,serif;font-size:clamp(24px,3.2vw,30px);line-height:1.25;margin:0 0 22px;padding:4px 0 4px 20px;border-left:3px solid #c08a3e;text-wrap:pretty}
.td-lede{font-size:18px;margin:0 0 18px}

/* Promise list: numbered, no icons */
.td-list{list-style:none;padding:0;margin:4px 0 24px;counter-reset:p;border-top:1px solid #e0d9cd}
.td-list li{counter-increment:p;display:grid;grid-template-columns:44px 1fr;gap:4px;padding:13px 0;border-bottom:1px solid #e0d9cd;font-size:17px;line-height:1.5}
.td-list li::before{content:"0" counter(p);font:600 13px/1.9 Inter,Arial,sans-serif;letter-spacing:.06em;color:#c08a3e}

/* Whiteboard */
.td-label{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#6b645b;margin:34px 0 12px}
.td-board{display:block;border-radius:16px;overflow:hidden;border:1px solid #cfc8bc;text-decoration:none;background:#fff;transition:box-shadow .2s,transform .2s}
.td-board:hover{box-shadow:0 14px 34px rgba(32,29,25,.12);transform:translateY(-2px)}
.td-board img{display:block;width:100%;height:auto}
.td-board-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 20px;font-size:15px;line-height:1.5;border-top:1px solid #e3ddd2}
.td-board-bar b{font-weight:700}
.td-go{background:#201d19;color:#fff;border-radius:99px;padding:11px 18px;font-size:12px;font-weight:700;letter-spacing:.06em;white-space:nowrap;min-height:44px;display:inline-flex;align-items:center}
.td-board:hover .td-go{background:#6843bf}

/* Contents */
.td-toc{margin:36px 0 0;padding:20px 24px;border:1px solid #cfc8bc;border-radius:14px;background:#faf8f4}
.td-toc strong{font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.td-toc ol{margin:10px 0 0;padding-left:24px;columns:2;column-gap:32px;font-size:15px}
.td-toc li{break-inside:avoid;padding:3px 0}
.td-toc li::marker{color:#c08a3e;font-weight:600}
.td-toc a{text-decoration:none}.td-toc a:hover{text-decoration:underline}

/* Sections: numbered headings */
.teardown main{counter-reset:sec}
.teardown .section{padding-top:64px;scroll-margin-top:20px}
.teardown .section h2{font-family:'Instrument Serif',Georgia,serif;font-weight:400;font-size:clamp(30px,4vw,40px);letter-spacing:-.01em;line-height:1.12;margin:0 0 18px;text-wrap:balance}
.teardown .section:not(#questions) h2::before{counter-increment:sec;content:"0" counter(sec);display:block;font:600 13px/1 Inter,Arial,sans-serif;letter-spacing:.12em;color:#c08a3e;margin-bottom:12px}
.teardown .section:nth-of-type(n+10):not(#questions) h2::before{content:counter(sec)}
.teardown .section h3{font-size:19px;margin:30px 0 8px}
.teardown .section p,.teardown .section li{max-width:none}
.teardown .section ul,.teardown .section ol{padding-left:22px}
.teardown .section li{margin:6px 0}
.teardown .section li::marker{color:#c08a3e}
.teardown blockquote{margin:26px 0;padding:4px 0 4px 22px;border-left:3px solid #6843bf;font-family:'Instrument Serif',Georgia,serif;font-size:23px;line-height:1.35;color:#2b2722}
.teardown blockquote a{font-family:Inter,Arial,sans-serif;font-size:14px}

/* Figures: wider than the text on desktop; swipeable on phones */
.cs-fig{margin:30px 0}
.cs-fig img{display:block;width:100%;height:auto;border-radius:14px;border:1px solid #cfc8bc;background:#fff}
.cs-fig figcaption{font-size:13.5px;color:#6b645b;margin-top:10px;line-height:1.5}
.fig-hint{display:none}
@media(min-width:1100px){.teardown .cs-fig{width:980px;margin-left:calc((760px - 48px - 980px)/2)}}

/* Callouts, stats, tables */
.td-call{margin:26px 0;padding:18px 22px;border-radius:14px;background:#f6ecd6;border-left:4px solid #c08a3e;font-size:16.5px;line-height:1.6}
.td-call.purple{background:#efe9fb;border-left-color:#6843bf}
.td-call.green{background:#e4f1e6;border-left-color:#2f7d4a}
.td-call.red{background:#f8e4e1;border-left-color:#b9473a}
.td-call>b:first-child{display:block;margin-bottom:4px;font-size:13px;letter-spacing:.1em;text-transform:uppercase}
.td-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}
.td-stats div{border:1px solid #cfc8bc;border-radius:14px;padding:16px;background:#fff}
.td-stats b{display:block;font-family:'Instrument Serif',Georgia,serif;font-weight:400;font-size:34px;line-height:1.05}
.td-stats span{font-size:13px;line-height:1.4;color:#6b645b;display:block;margin-top:6px}
.teardown .table-wrap{overflow-x:auto;margin:20px 0;border:1px solid #e0d9cd;border-radius:12px;-webkit-overflow-scrolling:touch}
.teardown table{font-size:15px;min-width:520px}
.teardown table td,.teardown table th{padding:11px 14px;border-bottom:1px solid #e3ddd2;text-align:left;vertical-align:top}
.teardown table tr:last-child td{border-bottom:0}
.teardown table th{font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;background:#ebe6dc}
.td-final{margin-top:52px;padding:30px;border-radius:18px;background:#201d19;color:#f2efe9}
.td-final h2{color:#fff;margin-top:0}
.td-final h2::before{display:none!important}
.td-final a{color:#e3cf9f}
.td-cta{margin-top:24px;padding:34px 30px;border:1px solid #c9c1b4;border-radius:18px;background:#faf7f1;text-align:center}
.td-cta h2{margin:0 0 12px;color:#201d19}
.td-cta h2::before{display:none!important}
.td-cta p{max-width:600px;margin:0 auto 20px}
.td-cta-row{display:flex;gap:14px;justify-content:center;align-items:center;flex-wrap:wrap}
.td-cta .pill{display:inline-flex;align-items:center;gap:10px;border:0;border-radius:99px;padding:15px 26px;font:700 12px/1.3 Arial,sans-serif;letter-spacing:.05em;background:#201d19;color:#fff;cursor:pointer;text-decoration:none;min-height:44px}
.td-cta .pill:hover{background:#3a352d}
.td-cta .td-wa{display:inline-flex;align-items:center;gap:8px;font:700 12px/1.3 Arial,sans-serif;letter-spacing:.05em;color:#201d19;text-decoration:none;border:1px solid #201d19;border-radius:99px;padding:14px 24px;min-height:44px}
.td-cta .td-wa:hover{background:#f2efe9}
.td-cta-note{font-size:13px;color:#6b645b;margin:18px 0 0!important}

/* Phones */
@media(max-width:700px){
 body.teardown{font-size:16.5px;line-height:1.7}
 .teardown .service-main{padding:18px 20px 70px}
 .teardown .breadcrumbs{margin-bottom:30px;justify-content:flex-start}
 .td-head{text-align:left;margin-bottom:30px}
 .td-head h1{font-size:clamp(34px,10vw,42px);margin-left:0}
 .td-byline{justify-content:flex-start}
 .td-lede{font-size:17px}
 .td-stats{grid-template-columns:1fr 1fr;gap:10px}
 .td-stats b{font-size:29px}
 .td-toc{padding:18px 18px}
 .td-toc ol{columns:1}
 .td-board-bar{flex-direction:column;align-items:stretch;gap:12px}
 .td-go{justify-content:center}
 .teardown .section{padding-top:52px}
 .teardown blockquote{font-size:20px;padding-left:16px}
 /* Charts are 16:9 slides: keep them readable by letting them scroll sideways, edge to edge */
 .cs-fig{margin:26px -20px}
 .fig-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;padding:0 20px;scroll-padding:20px}
 .fig-scroll img{width:760px;max-width:none;border-radius:12px}
 .cs-fig figcaption{padding:0 20px}
 .fig-hint{display:block;font-weight:600;color:#8a6327}
 .td-final{padding:24px 20px}
 .td-cta{padding:24px 18px}
}
@media(prefers-reduced-motion:reduce){.td-board{transition:none}}