UGC videos
Creators make videos for you to post and run as ads. You get the files; they do not need a big following.
Famekite / creators
Real people talking about your product.
People trust people more than polished ads. We find creators who fit your audience, brief them properly and turn their videos into organic posts and ad-ready creative.
Two ways to work with creators
Influencer campaigns
Creators post to their own audience. Reach and audience fit matter as much as the video itself.
Ad-ready edits
We cut creator footage into hooks and versions for paid campaigns, using our paid-social creative process.
How a creator campaign runs
- Brief: product, audience, key message, must-say and must-not-say points.
- Source: shortlist creators by audience fit and content quality, not follower count alone.
- Agree terms: deliverables, deadlines, fees, usage rights and disclosure.
- Review: check drafts for accuracy and brand fit before anything is posted.
- Use and learn: post, run as ads where licensed, and compare which creators and angles worked.
Usage rights and disclosure
Paying a creator for a video is not the same as owning it forever. Agree where the content can be used, for how long, and whether it can run as a paid ad from your account or theirs (often called whitelisting or Spark Ads). Paid partnerships must be clearly disclosed under each platform’s rules and local advertising law.
Before you request a quote
For an accurate quote, send the product, audience, number of creators and videos, platforms, and whether you need paid-ad usage rights.
- Approvals: name one person who gives final feedback.
- Revisions: agree how many review rounds are included before work starts.
- Rights: confirm you own or have permission to use the footage, music, people and brand assets involved.
Compare quotes like-for-like with the scope comparison in our free resource pack. Our client stories are client-reported experiences, not guaranteed results for your project.
Free guide
Read our ugc creator brief guide: a worked example and practical checklist. No signup needed.
Before you brief us
Do creators need a big following for UGC?
No. For UGC you are paying for the video, not their audience. For influencer posts, audience fit and engagement matter.
Can we run creator videos as ads?
Yes, if the usage rights allow it. We agree paid-usage terms with each creator before production.
Who pays the creators?
Creator fees are part of the agreed campaign budget and are listed separately from our management and editing work.
What affects the cost of ugc & influencer content?
Mainly number of creators and videos, creator fees, usage-right length, product shipping and the editing needed afterwards. Share those details and we will send a scoped quote rather than a generic price.
How are revisions handled?
Review rounds are agreed in writing before work starts. Small fixes are different from changing the direction after approval; anything extra is approved before it is done.
A clear next step
Bring the goal. We’ll discuss the scope.
Share your audience, existing assets and the job you need the creative to do. Deliverables, timing, revisions and any media budget are agreed before work starts.